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WestEnd Alexandria Receives Approvals to Move Forward with Development 



WestEnd Alexandria Receives Approvals to Move Forward with Development
Residential blocks have been approved and announced

Potomac, MD, December 19, 2022 – Landmark Land Holdings, LLC—a joint venture that includes Foulger-Pratt, The Howard Hughes Corporation® (NYSE: HHC) and Seritage Growth Properties (NYSE: SRG)—announced today it has received entitlement approval for the first four buildings to be constructed at the reenvisioned WestEnd Alexandria, the site formerly known as Landmark Mall. Alexandria City Council voted in favor of the Development Special Use Permits and construction is anticipated to begin in early 2024.

“This is a major milestone in the development of WestEnd Alexandria,” remarked James Kelly, Vice President, Development at Foulger-Pratt. “We are grateful to be advancing this remarkable vision. Our close partnership with the Alexandria City Staff as well as strong support from the City Council and Planning Commission has been instrumental in advancing the project to its next phase. This project will be a catalyst for redevelopment throughout the West End of Alexandria.”

The approvals include three residential buildings totaling 1,117 new residential units, 45 of which are designated affordable housing, a new office tower that will offer approximately 120,000 square feet of office space, and more than 215,000 square feet of amenity rich retail.

The Brightly, seated on Block I, features a modern, luxurious design unique for the market. It boasts 390 units and over 15,000 square feet of amenities, highlighted by an infinity edge pool, outdoor lounge and a double-height gym. The Brightly will be anchored by 150,000 square feet of retail.

Aspect, the residential building spanning Blocks E and G, will be connected via an iconic sky bridge, home to the fitness center. Aspect will also be home to another 390 units which will offer views of the 2+ acre Central Park. Aspect will deliver an additional 70,000 square feet of retail. Block E will also include a 120,000 square feet start-of-the-art medical office building with ground floor retail. Thrive, situated on Block K, will include 337 high-end units with private parking and luxury amenities including a spa, pool, and fitness center. Thrive will offer 30,000 square feet retail space on the ground level.

“We are thrilled to take this next step at WestEnd Alexandria as the development process continues to take shape,” remarked Kelly. “WestEnd Alexandria is poised to become the next transformational community hub offering Northern Virginia a variety of quality housing offerings, abundance of shopping and dining options and medical services. We are full steam ahead on the next phase.”

The three joint-venture partners first announced their vision for WestEnd Alexandria in December 2020, including plans for Inova’s new hospital campus. Inova Health System, the leading nonprofit health care provider in Northern Virginia, will invest $1 billion to create a new medical campus, anchored by the relocation and expansion of its Alexandria hospital. Inova expects its new campus to employ more than 2,000 health care workers.

In June 2022, the Planning Commission approved the overall site infrastructure plans and construction work has already begun. In addition to the residential buildings, additional development plans in the remaining portions of the site including a mix of housing (affordable, senior and for sale), retail and commercial, integrated into a cohesive neighborhood network of parks and public spaces, and a transit hub serving bus rapid transit (BRT), DASH, and Metrobus as well as community facilities such as a new Alexandria Fire-EMS station. The first buildings are slated to deliver in late 2025.

For additional information on the future Landmark redevelopment, visit

About Foulger-Pratt
Established in 1963, Foulger-Pratt is a real estate investment and development firm distinguished by its long-term focus and extensive experience executing successful mixed-use, transit-oriented projects. The firm’s disciplined culture and vertically integrated platform have enabled it to develop more than 15 million square feet of commercial office, multi-family residential and retail projects. by its long-term focus and extensive experience executing successful mixed-use, transit-oriented projects.

Foulger-Pratt is privately owned, led, and staffed by many of the industry’s most talented professionals. The firm’s culture has been carefully cultivated for the last half-century through deliberate effort to operate consistently in accordance with specific core values. The result is a reputation of unmatched integrity, accountability and vision. For more information, visit

About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Its award-winning assets include the country’s preeminent portfolio of master planned cities and communities, as well as operating properties and development opportunities including: the Seaport in New York City; Downtown Columbia® in Maryland; The Woodlands®, The Woodlands Hills®, and Bridgeland® in the Greater Houston, Texas area; Summerlin®, Las Vegas; Ward Village® in Honolulu, Hawai‘i; and Teravalis™ in the Greater Phoenix, Arizona area.  The Howard Hughes Corporation’s portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC. For additional information visit

About Seritage Growth Properties
Seritage is principally engaged in the ownership, development, redevelopment, management and leasing of diversified and mixed-use properties throughout the United States. As of September 30, 2022, the Company’s portfolio consisted of interests in 121 properties comprised of approximately 16.1 million square feet of gross leaseable area (“GLA”) or build-to-suit leased area, approximately 313 acres held for or under development and approximately 7.9 million square feet of GLA or approximately 631 acres to be disposed of. The portfolio consists of approximately 13.5 million square feet of GLA held by 104 wholly owned properties and 2.6 million square feet of GLA held by 17 unconsolidated entities.

About the City of Alexandria
Founded in 1749, the City of Alexandria is full-service, independent city in Virginia, with a AAA/aaa credit rating and a national reputation for progressive and responsible government. With a fast-paced business environment, walkable neighborhoods and lifestyle amenities, Alexandria is a world-class destination where businesses and nonprofits choose to be. Alexandria’s ample office space and urban amenities offer room to grow – and value that is unmatched anywhere in the region. Located minutes from the nation’s capital, Alexandria’s old-world charm and cutting-edge innovation are the perfect mix for attracting a diverse community, talented workforce and enthusiastic visitors.


Media Contacts

Collins & Co.
Hope Wheeler

Kasey Alexis, 240-277-7392
Vice President, Marketing & Communications

The Howard Hughes Corporation
Cristina Carlson, 646-822-6910
Senior Vice President, Head of Corporate Communications

Seritage Growth Properties
John Garilli